Google has found itself in an uncomfortable position. Facing pressure from advertisers, the corporation has decided to delay its removal of third-party tracking cookies until late 2023, where it will phase out the technology throughout a three-month period. The postponement faces backlash from privacy advocates, who would rather see this invasive form of surveillance capitalism gone sooner rather than later. Will Google find a way to replace third-party cookies and appease its advertisers? Or will they be forced to finish what they planned, lest they face a hurricane of fury from privacy advocates and even governmental regulators?